Integrated English（Business English）3

Aims

This course responding to understand the basic of business knowledge which include: understanding and presenting complex business terms; being able to work in a group and prepare for presentations; Skills applying to listening, speaking，reading and writing in business field. Students in this course will also be aware of the knowledge of this aspect and helps them to overcome the communication barriers in business circle.

Learning Outcomes

1.Understanding somebusiness knowledge

a)Basic ofbusiness termsand their usage

b)Some important business strategies design and application in real life: retailing, franchising, advertising, marketing, negotiations, logistics, outsourcing, quality control, company performance, customer service, crisis management etc.

2.Groups discussions

a)Preparation

b)Cooperation in a team

c)Effectivecommunicationskills

3.Preparing presentations

a)Understand different types of presentations and their purpose.

b)Basic knowledge in a specific presentation

c)conveying your ideas in a presentation

4.Business skills applied in the daily life

a)Listening

b)Speaking

c)Writing

d)Negotiations

Teaching and Learning

Lecture and presentations provided by the lecturer will include introduction, listening, vocabulary, text interpretation, exercises, group discussion and pair work. A series of background information will be introduced to the different topics in class.

Assessment

Basic Reading List

1.Lv Haibin, Wangzhe, Integrated Course of Modern Business English, People’s University Press, 2010

2.Xu Huiyan, 100 Topics for Business English Situations, Foreign Language Press, 2007

3.David Cotton, Market Leader,Higher Education Press, 2012